Go Brand Project: Actions for the promotion, support and enhancement of the brand name of eligible products and / or services of Greece and Cyprus in the cross-border area
The project “Actions for the promotion, support and enhancement of the brand name of eligible products and / or services of Greece and Cyprus in the cross-border area” with acronym Go Brand was approved within the 1st Call for Proposals of the Cooperation Program INTERREG V-A GREECE-CYPRUS 2014-2020, which is funded by the European Regional Development Fund (ERDF). It is part of Axis 1. Strengthening competitiveness and entrepreneurship in the cross-border area, Thematic Objective 3. Improving the competitiveness of small and medium-sized enterprises and the agricultural sector (EAFRD) and the fisheries and aquaculture sector (for the EMFF), Investment Priority 3d. Support SMEs’ ability to grow in regional, national and international markets, and participate in innovation processes.
The main objective of the project is to support the micro, small and medium enterprises related to the tourism sector, local traditional products and restaurants, so that through synergies and actions of networking, promotion, promotion and the use of innovation services they:
a. increase their quantitative and qualitative target markets, as well as their end-users, through specialized / targeted actions to promote and strengthen the brand of eligible products and / or services of each participating region,
b. achieve economies of scale and save human and material resources through networking in clusters or cooperative partnerships
c. increase their competitiveness by incorporating innovative (technological and non-technological) practices through personalized coaching
Expected outcomes are improved access to target markets (particularly abroad) and the expansion of the customer base of the participating businesses, by using joint promotion techniques, in particular in the tourism and food sector.
|30 months||1 November 2017||1 May 2020|